The Hottest App Right Now

 The platform TikTok has been extremely popular and has grown so much over the past few years. With the pandemic, the social media platform has been a huge hit with amazing videos that have been posted about health, food, Covid, or even challenges that people could do while sitting at home. But the biggest thing that have seen arise on the social media platform, is the fact that there are so many influencers and business ads that pop up now.

I would like to talk about how TikTok will grow tremendously as an app for social media marketing and influencers. The book that we read in this class predicts that TikTok will be the next billion user platform especially because the pandemic helped it blow up. 

I know throughout the pandemic I would be on the social media platform for hours trying to do the dances and workout challenges that people were doing. Another thing that was suer successful on TikTok was food that people came up with to try while they were at home. I know as soon as people became famous for a dance or food that they prepare, they would become like a macro or micro influencer on the platform. 

As business trying to get on this popular platform to try to reach a certain audience. I know a lot of business have ads throughout a user's feed to get their attention to watch or even click on a call-to-action. Another type of way that business try to draw attention to their company or product is through partnerships with influencers. Influencers are a big part of TikTok, I know from experience most of my feed is viral videos and people and micro and macro influencers.  

Influencers is a great way for businesses to have partnerships with some of the most followed people on the app. Also, by the prediction of the future for TikTok to be the next billion user platform is going to be a great thing for business and influencers. 

Until Next Time,

Lauren