Chapter 9

During this week, we talk about the importance of the social media platform LinkedIn. Many people might know what LinkedIn is, it is more geared towards young business professionals, business professionals, and businesses. It allows young professionals that are studying in school opportunities to find internships or even careers after they are out of school. For business professionals that have been in the world for a little are also very active on this platform as well. New job opportunities, events and conferences can even be found on LinkIn. Just like the business professionals out there, LinkedIn helps big companies as well. It show events they are having, job openings, and allows connect them with other companies and members. 

Like I said above, LinkedIn is one of the biggest social media platforms for business professionals from all over. But companies also get a good outcome with being on this platform. LinkedIn is a great platform that lets businesses connect with other businesses and very important business figures in the world. LinkedIn is a great way for all to connect. 

most social media platforms, LinkedIn also has company pages. This is a great way for business and professionals to connect and interact with a specific business. The company page displays the logo of the company and provides an about me section for the company to explain what they are all about, what the company specifically does, and any other important information. It also allows them to share their headquarters location, companies' websites, any specialities, year founded and anything else relevant to the company.   It also allows a little insight the updates of a company, events that may be occurring soon, and any posts that the company has recently. 

With the company's business page, LinkedIn also includes data analytics that will help the company succeed and get input as well. The data analytics includes, engagement of customers and employees, following demographics and connection with whom, job applications, and even website traffic. This is very helpful for companies, because it allows companies to get insight from another social media platform that is more specifically towards the business side and business professionals.  

LinkedIn, is another great social media platform to show brand awareness and get your companies name out in the world. Many different platforms give businesses something different and LinkedIn advantage is the ability to talk to the business world. 

Until next time,

Lauren 

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