This week our topic for class was about the popular social media platform Snapchat. Snapchat is a great platform to marketing on because it has so many different features and different ways to communicate with their followers. One of the most popular features of Snapchat is the millions of filters that are available on everyone's Snapchat.
The filters on snapchat are overlays that can be overlapped on top of a picture taken. These filters can add a little spice to pictures taken on the platform. The filters range from happy birthday filters, Holiday filters, or even filters that you can make yourself.
To add a filter to your Snapchat, you can swipe left or right and a filter that correlates to where you are at or there are different filters for any type of snapchat you want. What is great with this feature is that you can add more than one filter on top of your picture by just holding it down. Snapchat makes it so easy for followers of a company to enhance their pictures and make it their own.
In addition to just the filters that show up on your very own snapchat, Geofilters are also included. Geofilters are a location-based filter. Wherever you are located, a filter shows up that correlates to an event or to a location where you are at. Geofilters are also a great addition to companies Snapchat by allowing their customers to take a picture or video of an event a company might be holding and to let everyone about the event or company.
With the ability for companies to advertise their company with filters based on location. Snapchat also gives a great feature that allows anyone, to make a filter themselves based on how big of a radius they want the filter to reach. This is a huge positive for companies because it allows them to promote their business to people at the event and make it a fun interaction with their customers. But that's not all, with everyone posting on their Snapchat about the event or company, it allows everyone's friends on Snapchat to be informed about it as well.
Snapchat just like all the other big social media platforms is a great way to promote and inform people about your business. Snapchat takes the fun to a new level by interacting with their customers and people everywhere with fun filters.
Until next time,
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