In Principles of Social Media this week, we discuss the opportunities of marketing on Instagram. Instagram, just like Facebook is a huge social media platform that is used today for marketing for all sizes of businesses. As most people know Instagram is owned by Facebook which also helps the social media platform be used just as much as the top platform, Facebook. But Instagram just like other social media platform is a great way to increase a business size and costumer awareness.
Today, I want to dive deeper into the topic of Instagram becoming the new Facebook in the near future. Yes, Facebook has been the top social media platforms for users and businesses for a while. But, as the world is changing and the younger generation is becoming older and they are more familiar with Instagram, Snapchat, and Twitter, the newer social media platforms.
With Instagram and Facebook being owned by the same company it will allow older generations to still work through Instagram in a similar way as Facebook is, such as the Instagram shop, messenger, and the professional dashboard. The reason for the prediction of Instagram becoming a primary social media platform is because it has a more organic reach for brands. Instagram will become more competitive with their new enhances. Instagram will be able to compete with arising platforms such as TikTok, by allowing businesses to have new video advertising and augmented reality.
Instagram is more influencer based as well. With the world changing, more and more people are getting into influencing whether you are famous or not. With Instagram is allows more influencers to promote businesses and their products at a cheaper and more personal level then other platforms. Also, with the use of IGTV and live video on Instagram, it allows followers and customers to get live active more often.
With Instagram being an innovated platform and including more and more enhances, that other companies don't have. Small and big businesses have the capabilities to get a lot of their social media marketing done and done well on Instagram. Instagram is only on the come up for social media marketing.
Till next class,
Lauren
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